I've been in a relationship before where I've given 100 percent, and I feel like I was given 80 percent. Ciara went on to characterize the song as 'one of those real records.' She elaborated on that in particular on the set of the video shoot for the song, explaining: Polow da Don also called the song a 'hard midtempo', calling it an R&B version of a hard rap track, commenting, 'where dudes can ride around in their cars and listen to R&B and not feel like a girl.' Polow went on to call it 'hard like a rap record', and said that was the reason why Young Jeezy didn't have a problem adding his contributions to it. I look at it like this: When I work with her, I'm a fan, and this is what I want her to be doing.' Polow da Don went on to compare he and Ciara as having the formula to becoming the new Aaliyah and Timbaland, a famed singer-producer combination in the late 1990s.

I understand her and I understand what she should be doing. We've known each other for a long time.' When talking about the working relationship between him and Ciara, he replied, 'We actually just have this natural chemistry that I don't even have with some of my own artists. Polow da Don told MTV News, 'We both came up and were raised in the same camp. Ciara previously worked with the two on a previous single, ' Promise' (2006). įor 'Never Ever', Ciara collaborated with previous collaborator and associate Polow da Don, as well as Blac Elvis. Polow da Don, comparing he and Ciara to Aaliyah and Timbaland. She may not have been the best singer, but her voice was so unique and her sound - she had her own lane, and I think Ciara is like that same thing.

It's kind of the same thing with Aaliyah. I make her sound like a vocalist versus the other stuff she may do that's more performance, where she can get on the dance floor.

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